Transit advertising, also known as out-of-home advertising or public transportation ads, refers to the use of mobile marketing techniques to promote a product or service on vehicles such as buses, trains, and taxis. This type of advertising can be carried out using billboards, vehicle wraps, and other creative methods. In this post, we will explore the benefits of transit advertising and answer some of the most popular questions about this effective marketing strategy.
What is Transit Advertising?
Transit advertising involves placing advertisements on public transportation vehicles or structures that commuters encounter during their journeys. The main goal of transit advertising is to capture passengers' attention and influence them to take a desired action. This type of advertising can be used to promote any product or service, from food and beverages to clothing and gadgets.
What are the Benefits of Transit Advertising?
Transit advertising offers several benefits that make it an effective way to reach a target audience:
- High visibility: Public transportation ads are seen by millions of people every day, making it an ideal way to achieve high visibility for your brand.
- Cost-effective: Compared to other forms of advertising, such as TV or radio commercials, transit advertising is more affordable and can deliver a better return on investment.
- Targeted audience: Transit advertising allows you to reach a specific target audience based on their demographics, such as age range or income level.
- Continuous exposure: Since public transportation operates throughout the day and night, your advertisements will receive continuous exposure to a large number of people.
- Creative freedom: Transit advertising allows you to be creative with your marketing messages by using unique formats like vehicle wraps.
What are the Different Types of Transit Advertising?
There are several types of transit advertising that businesses can use to reach their target audience. These include:
- Bus ads: Ads placed on the exterior or interior of buses.
- Train ads: Ads placed on the exterior or interior of trains.
- Taxi ads: Ads placed on taxis' roofs or doors.
- Billboard ads: Large-format ads placed alongside highways or major roads.
- Vehicle wraps: Full or partial vehicle wraps that cover all or part of a vehicle with an advertisement.
How Effective is Transit Advertising?
Transit advertising has been proven effective in influencing people's purchasing decisions. According to a study by Nielsen, 41% of bus riders said they have made a purchase after seeing an ad on a bus shelter or inside a bus. Another study found that 40% of people who noticed billboard ads during their daily commute were influenced by them.
How Do I Get Started with Transit Advertising?
To get started with transit advertising, you need to identify your target audience and determine which type of transit advertisement is most suitable for your business. Then, you can work with an agency that specializes in transit advertising to create a compelling ad that will capture your target audience's attention.
What Should I Consider When Planning My Transit Advertising Campaign?
When planning your transit advertising campaign, there are several factors you should consider:
- Budget: Determine how much you are willing to spend on your campaign.
- Timing: Decide when you want your campaign to run and for how long.
- Target audience: Identify your target audience based on demographics such as age range or income level.
- Creative concept: Develop a creative concept for your ad that will capture your target audience's attention.
- Ad placement: Choose the most appropriate placement for your ad based on your target audience's behavior and preferences.
Transit advertising is an effective way for businesses to reach their target audience and achieve high visibility for their brand. By using unique formats like vehicle wraps and targeting specific demographics, businesses can create compelling ads that influence people's purchasing decisions.
References:
- Belch GE, Belch MA (2014) Advertising & Promotion (10th Edition)
- The Power Of Out-of-home Advertising - Nielsen
- OOH Drives Purchase Intent Among Commuters - OAAA
- OOH Impact Study - Clear Channel Outdoor
- Marketing Communications - John Egan (2014)
