Understanding  Billboard

If you're in the marketing industry, you know that outdoor advertising is one of the most effective ways to reach a wide audience. And within the realm of outdoor advertising, billboards are king. In this guide, we'll answer the most popular questions about billboards and give you all the information you need to create an effective outdoor advertising campaign.

What is a Billboard?

A billboard is a large outdoor advertising space used to display messages and images for public viewing. They come in various sizes and formats such as printed images, digital displays or street furniture.

How Does Billboard Advertising Work?

Billboard Advertising works by catching the attention of someone passing by. Whether it be driving, walking or commuting on public transit, billboards use creative visuals and persuasive messaging to capture the attention of their intended audience.

What Are The Different Types of Billboards?

There are three main types of billboards: traditional static billboards, digital billboard displays and street furniture advertisements.

How Much Does A Billboard Cost?

The cost of a billboard depends on several factors including location, size and duration of run. For example renting a 14-by-48-foot bulletin board for four weeks can cost between $4,000 and $20,000 depending on location.

How Effective Is Billboard Advertising?

Over 80% of people remember seeing billboard ads when driving down roads or highways. According to Outdoor Advertising Association (OAAA), 71% of customers often find out about products while driving past a poster display.

What Are The Benefits Of Billboard Advertising?

In conclusion, Billboards are an extremely effective tool in Outdoor Advertising campaigns. If created with creativity they will capture audiences attention much better than any other form outbound marketing activity.


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  • “Street-Fighting Mathematics,” By Sanjoy Mahajan.
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