Are you familiar with public transportation ads? If not, this post will give you an overview of what they are, their benefits, and the most popular questions about them.
Public transportation ads, also known as bus advertising, transit advertising, or metro advertising, refer to outdoor advertising campaigns that target passengers who use public transportation services. The ads can be placed inside or outside buses, trains, trams, or subway stations.
Here are some benefits of public transportation ads:
You can advertise on buses, trains, trams, or subway stations. Each mode of transport has different ad formats and sizes.
The most common ad formats include interior and exterior bus wraps, bus shelters ads (also called street furniture), subway station posters or digital screens.
The cost depends on various factors such as location (i.e., the popularity of the route), duration (i.e., how long you want your ad to run), and size (i.e., how big you want your ad to be). However, compared to other advertising channels like TV or radio ads, they are generally cheaper.
Any business that wants to reach a large audience at a low cost can benefit from public transportation ads. They are particularly suitable for local businesses, non-profits, and government agencies.
Examples of successful campaigns include the Mind The Gap campaign by the London Underground, which promoted safety awareness among commuters, and the Toronto Transit Commission campaign that encouraged transit users to recycle.
You can use various metrics such as brand awareness, sales, or website traffic to measure the effectiveness of your ads. You can also conduct surveys or use social media analytics tools to gather feedback from passengers.
To get started, you need to contact a transit advertising agency or directly negotiate with a transit company. They will provide you with information about rates, ad formats, and locations.
