A promotional item, also known as a marketing gift, custom promotional product, promo item, branded merchandise, or corporate giveaway, is an item given away to promote a company or brand. These items usually have the company's logo or message printed on them and are distributed at events, trade shows, and other marketing initiatives.
Promotional items are an effective way to create brand awareness and increase customer loyalty. They are cost-effective and can be customized to fit specific marketing campaigns. By giving away something tangible, the company creates a lasting impression in the customer's mind.
There are many different types of promotional items available to companies. Some common examples include:
When choosing a promotional item, companies should consider their target audience and what will appeal to them. The item should also be practical and useful so that it will be used frequently.
Studies show that promotional items can increase customer loyalty and brand recognition. According to a survey by the Advertising Specialty Institute (ASI), 85% of people remember the advertiser who gave them a promotional item.
Promotional items can be distributed at events, trade shows, through direct mail campaigns or as part of employee incentive programs.
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