Understanding  Giveaway

Giveaway is a promotional event in which companies or individuals give away products, services, discounts, or rewards for free to generate interest and engagement. This marketing strategy aims at building brand awareness, reaching new customers, retaining existing ones, or promoting a product launch.


Running a contest as part of your giveaway can be an excellent way to create buzz and generates excitement around your brand. It usually involves asking participants to submit something that shows off their creativity such as artwork, videos or written pieces. The winner will then receive the prize.


A sweepstake involves selecting one or more winners randomly from those who meet specific requirements set out by the sponsor. Unlike contests where skill plays a role in determining the outcome of who wins the sweepstake requires only luck its about trying one's luck.


A raffle, like sweepstakes require purchase generally it is associated with charitable events ,In participation people buy tickets and one lucky winner gets chosen through random number generation process.it could include several prizes .

Social Media Giveaway

Hosting social media giveaways are relatively easy to implement provided you have some audience already .If done well they can drive significant traffic alone into various platforms focussed on promotions over these channels .

There are many forms of "social" media giveaways; here are just two examples: ‘Follow us’ – People must follow your business's profiles on Facebook / Instagram / Twitter/Linkedin etc., To enter (for chances) while another may be launching content encouraging likes/shares/reposts hashtag utilisation etc for participation.

## Incentives

Believe it not incentives aren't always meant to fall under discounts.It could offer anything outside direct payment options participating members.knowing what consumers value goes hand-in-hand with effective incentive program execution.Aside from that personal appreciation/thanks including gestures of public recognition could serve as a strong incentive in increasing loyalty towards product or service .

Marking your target audience and monitoring their behavior is key to finding incentives that make sense both for them and the company.


  • Business Ethics: Concepts and Cases by Manuel G. Velasquez
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  • Social Media Marketing For Dummies By Shiv Singh ,Stephanie Diamond.
  • Giveaways That Drive Results Marketing Tips from the Pros - AWeber Blog post .
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