Understanding  Promotional Marketing

Promotional marketing is a marketing technique that involves creating campaigns that aim to raise brand awareness, generate leads, or increase sales by offering incentives to customers. Incentives can come in many forms, including giveaways, branded merchandise, event sponsorship, contests and sweepstakes, and point of purchase displays. In this post, we'll answer the six most popular questions about promotional marketing.

1. What is Promotional Marketing?

As mentioned earlier, promotional marketing is a technique that involves offering incentives to customers to raise brand awareness, generate leads or increase sales. These incentives can be in the form of giveaways, branded merchandise, event sponsorship, contests and sweepstakes or point of purchase displays.

2. How does Promotional Marketing work?

Promotional marketing works by creating campaigns that aim to influence customer behavior by offering incentives such as giveaways or discounted merchandise. The goal of these campaigns is to increase brand visibility and generate interest in a product or service.

3. What are some examples of Promotional Marketing?

Some examples of promotional marketing include offering discounts on products or services during special events like Black Friday. Another example is hosting contests on social media platforms like Instagram or Twitter. Branded merchandise like hats, t-shirts or pens with company branding are also popular types of promotional marketing.

4. How effective is Promotional Marketing?

When executed correctly, promotional marketing can be an extremely effective way to increase brand visibility and encourage customer behavior. According to research done by the Promotional Products Association International (PPAI), 76% of consumers have recalled the name of an advertiser on a promotional item they received within the past year.

5. When should businesses use Promotional Marketing?

Businesses should use promotional marketing when they want to increase brand awareness and generate more sales leads. The best time to use it could be when launching a new product, announcing a store opening or during seasonal sales events.

6. What are the benefits of Promotional Marketing?

Promotional marketing has numerous benefits, including creating customer loyalty, generating leads and increasing sales. It can also be a cost-effective way of marketing that provides businesses with measurable results.

References

  • Baack, D., & Clow, K. E. (2018). Integrated Advertising, Promotion, and Marketing Communications (8th ed.). Pearson Education.
  • Belch, G. E., & Belch, M. A. (2014). Advertising and Promotion: An Integrated Marketing Communications Perspective (10th ed.). McGraw-Hill Education.
  • Davis, G. A. (2002). Promotional Marketing: How to Create, Implement & Integrate Campaigns That Really Work (1st ed.). Kogan Page Publishers.
  • Lancaster, G., & Reynolds, P. D. (2005). Marketing Communications: A European Perspective (4th ed.). Prentice Hall.
  • Solomon, M. R., Marshall, G. W., & Stuart, E. W. (2019). Marketing: Real People, Real Choices (10th ed.). Pearson Education Limited.
Copyright © 2023 Affstuff.com . All rights reserved.