Bold: Programmatic buying is revolutionizing the way we think about advertising.
UL: Here are the six most popular questions people have about programmatic buying:
What is programmatic buying?
What is ad targeting?
- Ad targeting is the ability to deliver ads to specific audiences based on demographics, interests, and behaviors. Programmatic buying allows for highly targeted campaigns.
How does programmatic buying optimize campaigns?
- Programmatic buying uses machine learning algorithms to analyze performance metrics and adjust campaigns in real-time. This leads to more efficient spending and better results.
What are performance metrics?
What is a demand side platform (DSP)?
- A DSP is a technology platform that allows advertisers to buy ad inventory from multiple sources through a single interface. DSPs use data to target specific audiences and optimize campaigns.
Why is programmatic buying the future of advertising?
OL: If you're looking to dive deeper into programmatic buying, here are five great resources:
- Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time by Oliver Busch
- The Ultimate Guide to Programmatic Advertising by AdRoll
- Programmatic Marketing: How to Optimize Your Brands Ability to Communicate with Consumers by Patrick Hopf
- Programmatic Advertising: Principles and Practice by Dr. Paul Springer
- The Programmatic Advertising Handbook by Terence Kawaja