If you're running an ad campaign, it's essential to make sure that your ads are being shown to the right people. This is where ad targeting comes in. Ad targeting allows you to choose who sees your ads based on factors like location, interests, and behavior. In this post, we'll answer some of the most common questions about ad targeting.
Behavioral targeting is a type of ad targeting that uses data about a user's online behavior to show them relevant ads. For example, if someone has recently been searching for flights to Hawaii, they might start seeing ads for hotels and activities in Hawaii on other websites.
Contextual targeting focuses on the content of the webpage where the ad is being shown. Ads are matched to pages based on keywords or topics, so if someone is reading an article about cooking, they might see ads for kitchen appliances or cookbooks.
Geotargeting allows you to show ads only to people in specific locations. This can be useful if you have a local business or if you're promoting an event that's only happening in certain cities.
Interest-based targeting uses data about a user's interests to show them relevant ads. This can be based on things like their search history, their social media activity, or their shopping habits.
Keyword targeting allows you to show ads based on specific words or phrases that people are searching for. This can be useful if you want to target people who are looking for something specific, like "cheap flights" or "best restaurants."