Programmatic is a buzzword that has been gaining popularity in the advertising industry over the last few years. It refers to the use of technology to automate and optimize the buying and selling of digital ads. With real-time bidding, artificial intelligence, media buying, ad exchange, and marketing automation, programmatic is revolutionizing the way online advertising works. In this post, we will answer the six most popular questions about programmatic.
Programmatic advertising is an automated process of buying and selling advertisements through digital platforms. It eliminates the need for manual negotiations between advertisers and publishers. By using artificial intelligence and real-time bidding, programmatic advertising streamlines the process of media buying for advertisers.
Programmatic advertising uses sophisticated algorithms to enable advertisers to buy digital ad space automatically. These algorithms take into account various factors such as target audience, location, time of day, and device. Advertisers place bids for ad space in real-time auctions where the highest bidder wins.
One of the key benefits of programmatic advertising is its ability to target specific audiences with precision. It enables marketers to reach their target audience more effectively by using data-driven insights. Additionally, programmatic advertising saves time and resources by automating many processes that were previously done manually.
Real-time bidding (RTB) is a key component of programmatic advertising. It is a process through which ad inventory is purchased and sold on an impression-by-impression basis in real-time auctions. Advertisers can use RTB to bid on specific ad impressions that match their targeting criteria.
Artificial intelligence (AI) is a technology that enables machines to learn from data without being explicitly programmed. In programmatic advertising, AI algorithms analyze data such as user behavior, demographics, location, and context to identify patterns and make predictions about which ad impressions will be most effective.
Marketing automation is the use of technology to automate repetitive marketing tasks. In programmatic advertising, marketing automation tools can automatically create and optimize ad campaigns based on data insights. This saves time and allows advertisers to focus on more strategic tasks.