Keyword popularity is an important factor that every marketer and business owner should consider when planning their SEO strategy. It refers to the frequency with which a particular keyword is searched for on search engines like Google. Here's what you need to know about keyword popularity and how it can impact your SEO efforts:
Keyword popularity refers to the number of times a specific keyword or phrase is searched for on search engines over a certain period. For example, if "best coffee shops" is searched for 1000 times on Google in a month, then its keyword popularity score would be 1000.
Keyword popularity can be determined through keyword research tools such as Google Keyword Planner, Ahrefs, and SEMrush. These tools provide data on the average monthly search volume for specific keywords, as well as other metrics like competition level and keyword difficulty.
Keyword popularity is important because it indicates the demand for a particular topic or product. By targeting high-demand keywords in your content, you increase the chances of ranking higher in search engine results pages (SERPs), which can drive more traffic to your website.
Search intent refers to the reason behind a user's search query. Understanding search intent enables you to create content that matches what users are searching for. By researching related long-tail keywords that users may employ when searching with different intentions, you can create relevant content that targets different user needs.
Keyword density refers to the number of times a particular keyword appears in your content compared to the total number of words on the page. While some experts argue that too much emphasis on keyword density can lead to over-optimization penalties from search engines, using keywords strategically in quality content can help boost relevance and search visibility.
Keyword difficulty is a metric that indicates how difficult it is to rank for a given keyword based on the level of competition. As keyword popularity increases, so does the level of competition, making it more difficult to rank for those keywords. Therefore, determining the right balance between high- and low-competition keywords can help you tailor your SEO strategy and prioritize your efforts.
