Keyword density refers to the percentage of times a targeted keyword appears on a webpage in relation to the total number of words on that page. Keyword density plays an important role in SEO as it helps search engines understand what the page is about.
There is no ideal keyword density for a webpage, as it varies depending on the length of the content, the nature of the content, and the competitiveness of the keyword. However, a keyword density between 1-3% is generally considered safe and effective.
Keyword stuffing refers to overusing targeted keywords in an attempt to manipulate search engine rankings. This practice can result in penalties from search engines and negatively impact overall SEO efforts.
LSI (Latent Semantic Indexing) keywords are semantically related phrases and words that are used by search engines to understand the context of a webpage. Using LSI keywords alongside targeted keywords can help increase relevancy and decrease the need for excessive keyword usage.
While keyword density is still a ranking factor, it is not as important as it used to be. Search engines now prioritize user experience and relevancy over keyword usage. Overusing targeted keywords can be seen as spammy and hurt rankings rather than help them.
To optimize your content without overusing targeted keywords, focus on providing valuable content that answers your audience's questions. Use natural language, include LSI keywords, and focus on creating engaging and shareable content that users will want to interact with.