Understanding  Long Tail Keywords

Are you struggling to rank for highly competitive keywords? Have you considered targeting long tail keywords instead? Long tail keywords are a powerful tool for improving your SEO and driving traffic to your website. In this post, we'll explore what long tail keywords are, why they matter, and how to use them effectively in your digital marketing strategy.

What are Long Tail Keywords?

Long tail keywords are highly specific phrases that contain three or more words. They are often less competitive than shorter, more general keywords, but they can be highly targeted and more likely to convert into sales or leads. For example, instead of targeting the keyword "shoes," you could target the long tail keyword "men's red running shoes."

Why do Long Tail Keywords Matter?

Long tail keywords matter for several reasons. First, they are easier to rank for than highly competitive keywords. Second, they can help you attract highly targeted traffic to your website. Finally, they can be more effective at driving conversions than broader keywords.

How do I Find Long Tail Keywords?

There are several tools you can use to find long tail keywords, including Google's Keyword Planner, Moz Keyword Explorer, and SEMrush. You can also use Google Autocomplete and related searches to find ideas for long tail keywords.

How do I Use Long Tail Keywords in my Content?

Once you've found your long tail keywords, it's important to use them strategically in your content. Include them in your headlines, subheadings, and throughout your content. However, don't overuse them or sacrifice readability for the sake of including keywords.

How do Long Tail Keywords Impact Content Marketing?

Long tail keywords are a key component of content marketing. By targeting specific phrases that people are searching for, you can create content that meets their needs and attracts highly targeted traffic to your website.

How do Ad Tech and Video Marketing Use Long Tail Keywords?

Ad tech and video marketing can also benefit from using long tail keywords. By targeting specific phrases in your ad campaigns or video titles, descriptions, and tags, you can attract highly targeted traffic to your website or video channel.


  1. Kissmetrics. (2018). The Long Tail Keyword Strategy Guide.
  2. Moz. (2019). The Beginner's Guide to SEO: Keyword Research.
  3. Patel, N. (2018). The Complete Guide to Understanding Long Tail Keywords.
  4. SEMrush. (2019). How to Use Long-Tail Keywords to Boost Your SEO Ranking.
  5. WSI. (2019). What Are Long-Tail Keywords and How Do They Help SEO?
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