Web mediation is a process that facilitates the buying and selling of ad inventory on websites. It involves a variety of technologies and platforms, including ad serving, ad networks, and supply-side platforms. Programmatic advertising has also become an important part of web mediation in recent years, enabling automated buying and selling of ad space. Here are some of the most common questions people ask about web mediation:
Web mediation is the process of managing the buying and selling of digital advertising inventory. It involves a complex ecosystem of technologies and platforms that enable advertisers to target specific audiences and publishers to monetize their content.
Ad serving platforms are used by publishers to manage the display of ads on their websites. They enable publishers to deliver ads to their audience, track impressions and clicks, and generate reports on ad performance.
Ad networks are third-party companies that aggregate ad inventory from multiple publishers and sell it to advertisers. They typically offer advertisers access to a wide range of websites and audiences, making it easier for them to reach their target customers.
Supply-side platforms (SSPs) are used by publishers to manage their inventory and sell it to advertisers through programmatic advertising exchanges. SSPs enable publishers to set reserve prices for their ads and provide real-time bidding capabilities for buyers.
Programmatic advertising enables the automated buying and selling of digital advertising inventory. It uses algorithms and real-time bidding to match ads with the most relevant audiences based on criteria such as location, browsing history, and demographics.
Web mediation offers many benefits for both advertisers and publishers. Advertisers can reach their target audience more efficiently, while publishers can maximize their revenue by selling their inventory at the highest possible price.
Overall, web mediation plays a critical role in the digital advertising ecosystem, enabling advertisers and publishers to achieve their goals more effectively.
