Ad serving is the process of delivering ads to website visitors through an ad server. The ads can be in various formats, such as banners, text, or video. Ad serving involves ad delivery, optimization, and targeting to ensure that the right ad is delivered to the right audience at the right time.
Ad serving begins with an advertiser uploading their ad to an ad server. The ad server then places a tracking code on the website where the ad will be displayed. When a visitor lands on that website, the code sends a request to the ad server for an ad. The server then selects the best matching ad from its inventory and delivers it to the visitor's browser.
Ad delivery refers to the process of delivering an ad from an ad server to a user's browser. It includes identifying where and when to display ads and optimizing their performance across various platforms and devices.
Ad optimization is the process of improving the performance of an advertising campaign through testing and analysis of data. It involves adjusting various parameters such as placement, targeting, creative, and bidding strategies to improve ROI.
Ad targeting refers to delivering ads to specific audiences based on their demographics, behavior, interests, and other factors. It enables advertisers to reach consumers who are most likely to engage with their ads and take actions such as making a purchase or signing up for a newsletter.
An ad network is a platform that connects advertisers with websites or apps that want to host ads. They serve as intermediaries between publishers and advertisers by providing access to a wide range of websites and audiences.
Ad serving offers several benefits for both advertisers and publishers. These include:
