Topic clusters are an SEO strategy that involves grouping together related content on your website. By organizing your content into clusters, you can make it easier for search engines to understand the topics you cover and rank your pages accordingly. Topic clusters typically consist of a pillar page (a broad, comprehensive page on a particular topic) and several related subpages.
Content clusters refer to the grouping of content around a central topic. The purpose of content clustering is to help search engines understand the structure of your website and how different pieces of content relate to one another. This makes it easier for them to identify your expertise on a given subject and rank your pages accordingly.
Topic modeling is a process used in natural language processing to identify topics within a large corpus of text. It involves algorithms that analyze word frequency, context, and other factors to determine which words are most closely associated with specific concepts or themes.
Content hubs are centralized collections of content on your website that provide comprehensive coverage of a particular topic. They can be thought of as mini-topic clusters that provide more in-depth coverage than individual blog posts or articles.
Topic clusters can improve SEO in several ways. By organizing your content around topics, you can:
To implement topic clusters on your site, follow these steps:
