Understanding  Standard Rate And Data Service (SRDS)

Are you looking for reliable advertising data to help with your media planning? Look no further than Standard Rate and Data Service (SRDS). With SRDS, you can access up-to-date information on advertising rates, industry trends, and advertising research.

What is SRDS?

SRDS is a database service that provides users with comprehensive information on media rates and data for both traditional and digital advertising. It offers a central location to find data on thousands of media outlets, including newspapers, magazines, radio stations, TV networks, and websites.

How does SRDS work?

To access SRDS, users must subscribe to the service. Once subscribed, users can search the database by media type, market location, or publication name. The database provides detailed information on each media outlet, including audience demographics and circulation numbers.

What are the benefits of using SRDS?

Using SRDS can save users time and money by providing a comprehensive resource for advertising research. With access to current advertising rates and industry trends, users can make informed decisions about their ad campaigns. Additionally, using SRDS allows users to compare rates across different media outlets and markets.

How accurate is the data provided by SRDS?

SRDS has a team of researchers dedicated to ensuring the accuracy of their data. They use multiple sources to verify information on audience demographics, circulation numbers, and other relevant data points.

Who uses SRDS?

Media planners, advertisers, agencies, and marketers are among the primary users of SRDS. Anyone looking for reliable data on media rates and industry trends can benefit from subscribing to the service.

How can I subscribe to SRDS?

To subscribe to SRDS, visit their website and fill out the subscription form. You can choose from various subscription options depending on your needs.


  1. Advertising Media Planning by Jack Z. Sissors
  2. Media Planning Workbook: An Introduction to Traditional Advertising Media Planning by Helen Berman
  3. Advertising: Principles & Practice by William D. Wells
  4. The Advertising Handbook by Sean Brierley
  5. Digital Advertising: Past Present & Future by Dan Calladine
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