Are you struggling with getting your message across to your target audience? Are you looking for ways to increase the exposure of your content? If so, then you need to focus on improving your circulation. In this post, we will explore what circulation means in the context of print media, and how it can help you reach more people.
Circulation refers to the number of copies of a publication that are distributed or sold within a specific period. It is a key metric for publishers and advertisers, as it provides an estimate of the potential readership audience for their content. The higher the circulation, the more exposure an article or advertisement can receive.
Circulation is measured by auditing firms that track sales and delivery records of newspapers or magazines. These firms collect data on the number of copies sold or distributed, and calculate an average figure over a set period (usually 6 months). This figure is then used to estimate readership audience figures for advertisers.
High circulation is crucial for several reasons:
Improving circulation requires a concerted effort from publishers and advertisers alike. Some ways to boost readership include:
There are several misconceptions about circulation that can lead to poor decision making. Here are some common ones:
Don't underestimate the importance of circulation when it comes to increasing your exposure and reaching your target audience. By focusing on improving circulation through various strategies such as expanding distribution channels, offering subscription discounts, improving content quality etc., you can achieve greater success in print media publishing.