Smart Signage, also known as digital signage, refers to the use of digital displays that are used to showcase various types of multimedia content in a variety of settings. These displays may include Smart Displays, Interactive Signage, Outdoor Digital Signage, etc.

The content displayed on these digital displays can include images, animations, videos, and sometimes even interactive features. Smart Signage is typically managed and controlled remotely through a network-based system or software.

What are the advantages of Smart Signage?

Using Smart Signage offers several advantages. Some of the most notable benefits include:

• Increased engagement: Because of their dynamic nature and interactive capabilities, digital signs have been shown to be more engaging than traditional signs.
• More flexibility: Digital signage content can be easily changed or updated remotely, without requiring any physical changes.
• Greater control: With Smart Signage's remote management capabilities, businesses can have greater control over what they display on their screens.
• Better ROI: Digital signage has been shown to be more effective than traditional advertising methods in terms of cost-per-impression and overall ROI.
• Improved branding: The ability to use dynamic signage allows businesses to showcase their brand identity in a more creative and visually appealing way.
• Increased revenue: Research suggests that businesses that adopt digital signage have a higher likelihood of generating increased sales and revenue.
• Improved customer experience: The interactive features of digital signage can contribute significantly to improving the overall customer experience.

How is digital signage content created?

Digital signage content creation involves creating visually appealing and relevant multimedia content for the displays. This can be done in-house or outsourced to a third-party provider.

Multimedia content for Smart Signage can be created using various tools such as Adobe Creative Suite, Google Web Designer or any other creative tools which support HTML format.

How is Interactive Signage different from traditional signs?

Interactive signage is an advanced form of digital signage that allows users to interact with the display using touch, gesture or other inputs. Interactive signage is designed to enhance the user experience and provide an opportunity for greater engagement.

Traditional signs, on the other hand, are passive and do not allow interaction. They are typically limited to static images and text.

What is Outdoor Digital Signage?

Outdoor Digital Signage refers to digital displays that are specifically designed and built for outdoor use. These displays are made to withstand the elements and may be used in a variety of settings such as stadiums, transport hubs, and outdoor events.

What is Dynamic Signage?

Dynamic signage refers to Smart Signage displays that showcase dynamic or moving content such as video or animation. Dynamic signage is designed to capture the viewer's attention and create a memorable impression.

How can Smart Signage be used?

Smart Signage can be used in various settings such as retail stores, restaurants, airports, banks or government offices. It can be used for various purposes such as menu boards or wayfinding kiosks.

Smart Signage can also be used in healthcare facilities, schools, corporate offices or public transportation hubs.

References

1. Digital Signage 101: A Guide to Successful Digital Signage Strategy - by Irfan Khan
2. The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted and Measurable Online Campaigns - by Ian Dodson
3. Digital Signage Made Simple for Retailers: How to Increase Sales & Build Your Brand with Affordable Technology - by Bruce Leichtman
4. Smart Digital Advertising: Techniques & Strategies That Get Results - by Emre Veral
5. The Complete Idiot's Guide to Digital Video - by Karl Bardosh