Understanding  Silo Structure

Silo structure is an architecture method used in website design to organize and present content. The content of a website is grouped into categories, tags, or themes creating sections known as silos. Within each silo, the content should be tightly related around a specific topic.

Theme-Based Silos

Theme-based silos are when the content in each section of the website shares similar relevance around that particular theme. Each theme can represent different aspects of business or topics which are important for driving traffic to a site.

For example:

  • A gardening blog may have "Vegetable Gardening," "Flower Gardens," "Indoor Plants" and "Landscaping" sections based on their relevant themes.

Keyword-Based Silos

Keyword-based silos use keywords as organization structures resulting from market research including keyword niches these organize like-minded groups together hoping that they will boost search optimization results by creating more comprehensive coverage across many terms without direct repetitiveness.

An example could be:

Content Silos

This type organizes items under focus rather than subject matter.Allows grouping of resources about subjects useful in single siting yet aren't composite enough to fit within groups.


On fashion sites grouping clothes per size range S,M,XL,XLL,Petite,Tall ETC effectively brings ease for online shoppers finding desired item also reducing likelihoods of confusion during payment processing sessions.

Internal Linking Silos

Internal link building helps channel traffic throughout all subdomains found at URLs parent directory plus those further down list increasing perceived value customers get from visiting such pages along with page load time :

Simple examples:

• Getting links back from guest blogging channels through library websites and directories links eventually direct traffic straight to desired internal pages.
• Exploring Wikipedia or LinkedIn hyperlinks, showing up on search results SERPS using most frequent stimuli subscribers often get engaged within

Categories and Tags

Organizing a website into categories is the initial step, with each article fitting in at least one category. Tags are used for more precise searches of similar articles falling under same subjects therein.

For instance:

  • The news section where stories may be categorized according to their corresponding subject matter e.g Sports News,Criminal offences , Politics etc


  1. "Web Design with HTML, CSS, JavaScript and jQuery Set" by Jon Duckett (Book).

2."Don't Make Me Think: A Common Sense Approach to Web Usability" By Steve Krug .

3."The Principles of Beautiful Web Design" by Jason Beaird (E-book)

4."SEO For Dummies -2020 Edition"(Book) by Bruce Clay & Susan Esparza .

  1. "Web Accessibility Handbook by Katie Cunningham(Book).
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