Understanding  Search Network

Search Network is a part of Google Ads that allows advertisers to display their ads on Google’s search engine result pages (SERPs). The Search Network is highly targeted, meaning it only displays ads to users who are already searching for specific keywords or phrases. Here are the answers to some of the most popular questions about Search Network.

What is PPC?

PPC stands for Pay-Per-Click, which is a type of online advertising model in which advertisers pay each time a user clicks on one of their ads. Google Ads uses the PPC model to charge advertisers for each click on their ads that appear on the Search Network.

What is AdWords?

AdWords is the previous name of Google Ads. AdWords was renamed Google Ads in 2018, but some advertisers still use the old name.

What is Keyword Targeting?

Keyword targeting is a feature in Google Ads that allows advertisers to target specific keywords or phrases that people are searching for. For example, if you’re selling running shoes, you might target keywords like “best running shoes” or “cheap running shoes.”

How does Campaign Optimization work?

Campaign optimization refers to the process of making changes to your ad campaigns in order to improve their performance. Some examples of campaign optimization include refining your keyword targeting, adjusting your bids and budgets, and optimizing your ad copy.

How can I get started with Search Network?

To get started with Search Network, sign up for Google Ads and create a new campaign. Then, select “Search Network Only” as your campaign type and choose your desired targeting options. Finally, create your ad groups and ads and launch your campaign!

Why should I use Search Network for my business?

Search Network can be an incredibly effective way to reach potential customers who are already searching for products or services like yours. By using keyword targeting and other features in Google Ads, you can ensure that your ads are only displayed to people who are likely to be interested in what you have to offer.


  1. Google Ads for Beginners: A Step-by-Step Guide to PPC Advertising Mastery by Corey Rabazinski
  2. Advanced Google AdWords by Brad Geddes
  3. Pay-Per-Click Search Engine Marketing: An Hour a Day by David Szetela
  4. Google Ads (AdWords) Workbook: Advertising on Google Ads, YouTube, & the Display Network (2020 Edition) by Jason McDonald
  5. The Ultimate Guide to Google Ads 2021: How to Access 100 Million People in 10 Minutes by Perry Marshall and Mike Rhodes
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