Search Network is a part of Google Ads that allows advertisers to display their ads on Google’s search engine result pages (SERPs). The Search Network is highly targeted, meaning it only displays ads to users who are already searching for specific keywords or phrases. Here are the answers to some of the most popular questions about Search Network.
PPC stands for Pay-Per-Click, which is a type of online advertising model in which advertisers pay each time a user clicks on one of their ads. Google Ads uses the PPC model to charge advertisers for each click on their ads that appear on the Search Network.
AdWords is the previous name of Google Ads. AdWords was renamed Google Ads in 2018, but some advertisers still use the old name.
Keyword targeting is a feature in Google Ads that allows advertisers to target specific keywords or phrases that people are searching for. For example, if you’re selling running shoes, you might target keywords like “best running shoes” or “cheap running shoes.”
Campaign optimization refers to the process of making changes to your ad campaigns in order to improve their performance. Some examples of campaign optimization include refining your keyword targeting, adjusting your bids and budgets, and optimizing your ad copy.
To get started with Search Network, sign up for Google Ads and create a new campaign. Then, select “Search Network Only” as your campaign type and choose your desired targeting options. Finally, create your ad groups and ads and launch your campaign!
Search Network can be an incredibly effective way to reach potential customers who are already searching for products or services like yours. By using keyword targeting and other features in Google Ads, you can ensure that your ads are only displayed to people who are likely to be interested in what you have to offer.
