PPC or Pay-per-click is an online advertising model that allows advertisers to display their ads on search engines and websites. In this guide, we'll answer some of the most popular questions about PPC and how it can help your business.
PPC is a type of digital advertising that allows advertisers to bid on keywords and phrases relevant to their target audience. Advertisers pay a fee every time someone clicks on their ad.
PPC works by placing ads on search engines or websites that are relevant to the advertiser's target audience. Advertisers bid on keywords and phrases that users are likely to use when searching for products or services. When a user clicks on the ad, the advertiser pays a fee.
PPC offers several benefits, including:
PPC strategies include:
PPC can complement other forms of digital marketing, such as SEO, email marketing, affiliate marketing, and advertising. Unlike SEO, which can take months to see results, PPC offers immediate results. It also offers more control over targeting compared to traditional advertising.
To get started with PPC, you'll need to: