As a marketing technique, Point of sale materials (POP) displays are an essential tool to boost sales and attract customers at the final stage of a purchasing decision. POP displays grab shoppers' attention and motivate them to purchase your product immediately. POP displays come in different forms such as store signage design, promotional displays, retail shelf talkers, end-cap displays, and more.
A POP display is a promotional display that is strategically placed at the point of sale (POS) or the place where the consumer makes their purchase decision. They are usually used to promote specific products and increase sales.
A POP display works by grabbing the customer's attention while they are making their purchasing decision. These types of displays help draw attention to specific products by creating visually appealing and creative designs that make them stand out from their competitors.
The use of POP displays have several benefits such as increasing brand awareness, promoting your product effectively, and it has been shown to increase sales by 30% or more. They also help retailers sell slow-moving items by drawing attention to them.
POP displays can be used for almost any product; however, they're particularly effective for products that require more education or explanation such as electronics, beauty products, or food items.
To create an effective POP display you need to consider elements like color scheme, product placement, and visual appeal. You can also incorporate your branding into your design to make it more memorable.
There are several companies out there that specialize in creating customized POP displays for various industries. It would be best to research and compare prices before choosing one that best suits your needs.
