OTT viewership refers to the streaming of video content over the internet, bypassing traditional cable or satellite TV subscriptions. This has become increasingly popular in recent years with the rise of subscription-based streaming services like Netflix, Hulu, and Amazon Prime Video. In this post, we'll answer some common questions about OTT viewership and its related terms.
OTT advertising refers to ads that are shown during the streaming of online video content. These ads are typically targeted to specific demographics and can be more effective than traditional television ads since they reach audiences who have chosen to watch a specific program or movie. OTT advertising can also offer lower costs per impression compared to traditional TV advertising.
OTT content refers to any video programming that is delivered over the internet rather than through traditional cable or satellite TV providers. This includes both licensed content from major studios as well as original content produced by streaming companies like Netflix and Amazon.
OTT platforms are the services that deliver video content over the internet, such as Netflix, Hulu, and Amazon Prime Video. These platforms require an internet connection but do not require a cable or satellite TV subscription.
OTT monetization refers to the ways in which streaming companies make money from their services, such as through subscription fees or advertising revenue. Some streaming companies also offer premium features for additional fees, such as ad-free viewing or access to exclusive content.
OTT viewership has been growing in popularity due to its convenience and flexibility. With streaming services, viewers can watch their favorite shows on demand at any time without having to worry about scheduling conflicts or missing episodes.
One potential downside of OTT viewership is that it requires a stable internet connection, which can be a challenge in areas with limited access to high-speed internet. Additionally, some streaming services may have limited offerings compared to traditional cable or satellite TV.
As technology continues to improve, it's likely that OTT viewership will continue to grow in popularity. However, it's also possible that traditional cable and satellite TV providers may begin to offer their own streaming services to compete with the likes of Netflix and Amazon.
