If you're a marketer, you're certainly familiar with display advertising. In the new era of programmatic advertising, Jumble Display provides an innovative solution that's worth noting. Here's everything you need to know about this creative approach, from the basics to the benefits:
Jumble Display is a creative way of displaying banner ads, using programmatic advertising. It allows marketers to showcase multiple visuals in a single ad unit, thus creating an attractive visual experience for users.
Jumble Display uses Real-time bidding (RTB) and Ad exchange technology, which enables buyers to bid on and purchase display ads in real time. This way advertisers can reach the right audience at the perfect moment, without having to wait for weeks or months for traditional ad campaigns to start.
Jumble Display has been proven as a winning approach when it comes to improving click-through rates (CTR) and engagement rates. It's been shown that jumbling together many visuals increases engagement rates by roughly 30%. Furthermore, using Jumble display makes your ads stand out from regular banners, which increases brand exposure and visibility.
Jumble display can work wonders for each stage of your marketing funnel by helping get brand exposure, generating leads and driving conversions. You just need to use engaging imagery that tells a story and includes some amount of context or message.
Jumble display is particularly effective when multiple messages or products need advertising space. E-commerce businesses looking to promote multiple products could use it during an offer or Christmas promotion period for example.
In recent years many digital publishers have adopted this kind of creative display ad format. Website sections such as fashion or travel offer obvious targets as they allow brands that advertise with them freedom to showcase all aspects of their offerings in one unit.
For those seeking more insights into Programmatic Advertising techniques like those featured here for "jumbled" ads, check out these references recommended by our team: