Ad Unit

Ad units are the building blocks of online advertising. They come in different shapes and sizes, and each serves a specific purpose. In this post, we'll be discussing the most popular types of ad units and answering some of the most frequently asked questions about them.

Standard Ad Units

Standard ad units are the most basic type of ad unit. They come in standard sizes and are usually placed in predefined locations on a webpage. These ads can be static or animated and can include text, images, or both.

What are the standard sizes for ad units?

The standard sizes for ad units are:

  • 300x250
  • 728x90
  • 160x600
  • 468x60
  • 300x600
  • 320x50 (mobile)

What are the most common uses for standard ad units?

Standard ad units are commonly used for display advertising, where they serve as sidebars or banner ads on webpages.

Rich Media Ad Units

Rich media ad units are interactive ads that allow users to engage with them in various ways. These ads can include video, audio, animations, and other multimedia elements.

What are some examples of rich media ad units?

Some examples of rich media ad units include:

  • Expandable ads: These ads expand when clicked or hovered over to reveal more content.
  • Video ads: These ads play video content within the ad unit.
  • Interactive ads: These ads allow users to interact with them by clicking or dragging elements within the ad.

Native Ad Units

Native ad units blend in with the surrounding content on a webpage, making them less intrusive than other types of ads. They match the look and feel of the site they're on, making them more appealing to users.

What makes native ad units effective?

Native ad units are effective because they're less disruptive than other types of ads. They don't interrupt the user experience, which makes them more likely to be clicked on.

Expandable Ad Units

Expandable ad units are similar to rich media ad units, but they expand to reveal more content when clicked or hovered over. These ads can include video, interactive elements, and other multimedia content.

What are the benefits of using expandable ad units?

Expandable ad units can be more effective than standard ad units because they're more engaging. They allow advertisers to include more content in a single ad unit, which can lead to better conversion rates.

Interstitial Ad Units

Interstitial ad units are full-page ads that appear between pages or during transitions on a website or app. These ads are usually used for mobile advertising and can include video, images, and other multimedia content.

What makes interstitial ad units effective?

Interstitial ad units are effective because they take up the entire screen, making them hard to ignore. They're also shown during transitions, which means users are more likely to pay attention to them.


Ad units come in many different shapes and sizes. Each type serves a specific purpose and can be used to achieve different advertising objectives. By understanding the different types of ad units available, advertisers can create more effective advertising campaigns.

  1. "Digital Marketing: Strategy, Implementation and Practice" by Dave Chaffey
  2. "The Art of Digital Marketing" by Ian Dodson
  3. "Marketing Management" by Philip Kotler
  4. "The Ultimate Guide To Google Adwords" by Perry Marshall
  5. "Social Media Marketing: An Hour a Day" by Dave Evans
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