Gift with Purchase is a marketing strategy that involves giving away free gifts or promotional products to customers who purchase certain items or spend a certain amount of money. It's a popular customer incentive that's used by retailers as a way to increase sales, promote new products, and build brand loyalty.
Some examples of free gifts include:
A promotional product is a branded item that's given away to promote a business, product, or service. The item can be any useful item that is imprinted with the company logo and contact information.
A bonus item is an additional product that's given away when the customer purchases one or more specific items. For example, if a customer buys three pairs of shoes from an online store, they may receive a free handbag as a bonus item.
The Gift with Purchase Strategy works by giving customers an incentive to buy more products. Retailers use this strategy to move inventory and increase sales, as well as establish brand loyalty in their customers.
Using customer incentives like Gift with Purchase can improve customer satisfaction and retention while driving revenue growth. These incentives can help businesses stand out from competitors while rewarding loyal customers for their continued patronage.
Some best practices for using the Gift with Purchase Strategy include:
