Geo-fencing is a type of location-based marketing that uses geotargeting to define a specific geographic area, also known as a virtual perimeter, around a physical business location. With geo-fencing, businesses can set up triggers to send relevant messages to customers who enter or leave the designated area. This allows businesses to engage with customers in real-time and offer personalized promotions, products, or services.
How Does Geo-Fencing Work?
Geo-fencing uses GPS and/or mobile data to track customers' locations and trigger automated marketing messages when they enter or exit the designated perimeter. The process involves creating a virtual "fence" around a specific geographic area using beacon technology or GPS coordinates. When a customer enters the fenced area, their mobile device sends a signal to the business that triggers an automated message.
Why is Geo-Fencing Important for Local Search Optimization?
Geo-fencing is important for local search optimization because it allows businesses to target customers who are near their physical location. By sending relevant messages and promotions to potential customers who are nearby, businesses can increase foot traffic and sales. Additionally, using geo-fencing in conjunction with local business listings can help businesses rank higher in local search results.
What Are Some Benefits of Geo-Fencing?
What Are Some Use Cases for Geo-Fencing?
Geo-fencing can be used for a variety of purposes, including:
- Sending personalized promotions based on customers' locations
- Alerting customers about new products or services when they enter the store
- Engaging with customers at events or trade shows
- Targeting competitors' customers with relevant messaging
How Can Businesses Get Started with Geo-Fencing?
To get started with geo-fencing, businesses should:
- Define their target audience and the geographic areas they want to target.
- Choose a geo-fencing platform or service provider.
- Set up their virtual perimeter using GPS coordinates or beacon technology.
- Create relevant messaging and promotions for customers who enter or leave the fenced area.
What Are Some Best Practices for Geo-Fencing?
- Keep messages short and concise
- Offer relevant promotions or incentives
- Avoid sending too many messages or spamming customers
- Test campaigns to optimize performance
- Respect customers' privacy and permissions
References
- Lashinsky, A. (2015). Wild Ride: Inside Uber's Quest for World Domination. Business Plus.
- Gaddis, T. (2018). The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value. Wiley.
- Rosenkrantz, N., & Blackwell, A. F. (2018). Handbook of Research on Human-Computer Interfaces and New Modes of Interactivity (Vol. 2). IGI Global.
- Li, X., & Wang, D. (2019). Mobile Computing: Concepts, Methodologies, Tools, and Applications (Vol. 3). IGI Global.
- Cui, Y., Zhang, S., & Chen, C.-C. (2016). Understanding mobile marketing via SMS messages: A consumer based approach in China". International Journal of Information Management, 36(4), 505-514.
