Understanding  Filter Words

Are you struggling with low website traffic despite creating high-quality content? Are you frustrated with poor PPC campaign results? Chances are, filter words are to blame. In this post, we'll explore what filter words are, why they're harmful for your content optimization efforts, and how to avoid using them. So, let's dive in!

What Are Filter Words?

Filter words are meaningless words and phrases that dilute the impact of your content. They don't add any value to your message and create emotional distance between you and your readers. Examples of filter words include:

  • Just
  • Only
  • Really
  • Very
  • Even
  • Like
  • Stuff
  • Things

Why Are Filter Words Harmful for Content Optimization?

Filter words can decrease the readability of your content and make it less engaging for your audience. They also dilute the impact of your keywords and make it harder for search engines to understand the focus of your content. As a result, your website may rank lower in search results pages, reducing your organic traffic.

How Can You Identify Filter Words in Your Content?

The easiest way to identify filter words is by reading your content aloud. If you come across a word or phrase that doesn't add any meaning to your message, it's probably a filter word. Another way to identify filter words is by using online tools like Yoast SEO or SEMrush.

How Can You Avoid Using Filter Words in Your Content?

The best way to avoid using filter words is by proofreading and editing your content thoroughly. Use strong verbs, adjectives and adverbs instead of relying on weak modifiers like "just" or "really". Also, try to be specific and concrete in your language instead of using vague terms like "stuff" or "things".

How Can You Use Negative Keywords in Your PPC Campaigns?

Negative keywords are the keywords that you don't want your ads to appear for. By using negative keywords, you can avoid wasting advertising budget on irrelevant clicks and focus on attracting the right audience. To find negative keywords, use keyword research tools like Google Keyword Planner or Ahrefs.

How Can You Write Effective Ad Copy Without Using Filter Words?

To write effective ad copy, focus on your unique selling proposition (USP) and use strong, action-oriented language. Highlight the benefits of your product or service and use emotional triggers to engage your audience. Also, make sure to include a clear call-to-action (CTA) that encourages users to take action.


  1. "Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content" by Ann Handley
  2. "Content Chemistry: An Illustrated Handbook for Content Marketing" by Andy Crestodina
  3. "The Ultimate Guide to PPC Advertising" by Richard Stokes
  4. "Keyword Research for SEO and Content Marketing" by Brian Dean
  5. "Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy" by Maria Veloso
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