Are you struggling with low website traffic despite creating high-quality content? Are you frustrated with poor PPC campaign results? Chances are, filter words are to blame. In this post, we'll explore what filter words are, why they're harmful for your content optimization efforts, and how to avoid using them. So, let's dive in!
Filter words are meaningless words and phrases that dilute the impact of your content. They don't add any value to your message and create emotional distance between you and your readers. Examples of filter words include:
Filter words can decrease the readability of your content and make it less engaging for your audience. They also dilute the impact of your keywords and make it harder for search engines to understand the focus of your content. As a result, your website may rank lower in search results pages, reducing your organic traffic.
The easiest way to identify filter words is by reading your content aloud. If you come across a word or phrase that doesn't add any meaning to your message, it's probably a filter word. Another way to identify filter words is by using online tools like Yoast SEO or SEMrush.
The best way to avoid using filter words is by proofreading and editing your content thoroughly. Use strong verbs, adjectives and adverbs instead of relying on weak modifiers like "just" or "really". Also, try to be specific and concrete in your language instead of using vague terms like "stuff" or "things".
Negative keywords are the keywords that you don't want your ads to appear for. By using negative keywords, you can avoid wasting advertising budget on irrelevant clicks and focus on attracting the right audience. To find negative keywords, use keyword research tools like Google Keyword Planner or Ahrefs.
To write effective ad copy, focus on your unique selling proposition (USP) and use strong, action-oriented language. Highlight the benefits of your product or service and use emotional triggers to engage your audience. Also, make sure to include a clear call-to-action (CTA) that encourages users to take action.
