Understanding  Distributor


Affiliate Marketing has become one of the most sought-after ways for businesses to increase their online presence and reach out to customers. However, managing affiliate programs can be a challenging task for companies. That's where a distributor comes in. In this post, we'll explore the role of a distributor in affiliate marketing and answer some frequently asked questions about distributors.

What is a Distributor?

A distributor is an intermediary between merchants (companies with products or services) and affiliates (individuals or companies promoting the merchant's products/services). A distributor performs functions such as recruitment, tracking, reporting, and payment processing. They manage the affiliate program on behalf of the merchant.

Why Do You Need a Distributor?

Running an affiliate program requires time, effort, and resources. A distributor can help you manage these tasks effectively, giving you more time to focus on your core business activities. They know how to recruit affiliates who will market your products/services effectively, track their performance, and pay them according to their work.

How Do You Choose a Distributor?

Choosing the right distributor is crucial for your affiliate marketing success. Here are some factors to consider when choosing a distributor:

  • Experience: Look for a distributor with years of experience in running successful affiliate programs.
  • Reputation: Check reviews from other merchants who have worked with the distributor.
  • Technology: The distributor should have advanced tracking software that can accurately monitor affiliates' performance.
  • Commission Payouts: Compare commission rates offered by different distributors.

How Much Does It Cost To Work With A Distributor?

Distributors usually charge a percentage of the commission paid to affiliates as their fee for managing the program. The percentage varies from one company to another but typically ranges between 15% and 30%.

What Are The Benefits Of Working With A Distributor?

Working with a distributor offers various benefits such as:

  • Access to expert knowledge on running successful affiliate programs
  • Efficient management of recruitment and tracking
  • Less burden on merchant's resources
  • Higher conversion rates
  • Increased revenue


Affiliate marketing has revolutionized marketing strategies worldwide; however, it presents its challenges to businesses that try to manage it themselves. By partnering with distributors that specialize in managing affiliate marketing programs on behalf of companies takes away this burden allowing businesses more avenue sot concentrate on core business activities fully.


1) Affiliate Program Management by Evgenii Prussakov
2) The Complete Guide To Affiliate Marketing On The Web by Bruce C Brown
3) From Nothing: Everything You Need To Profit From Affiliate Marketing… Start Today! by Ian Pribyl
4) Performance Partnerships: The Checkered Past , Changing Present and Exciting Future of Affiliate Marketing
5) Introduction To Affiliate Marketing by Alex Fields

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