Understanding  Intermediary

Are you familiar with the term "Intermediary"? Don't worry if you're not so sure about its meaning. This post will provide you with a detailed definition of what intermediary services are all about, their types, characteristics, and the roles they play in business transactions.

What is an Intermediary?

At its simplest form, an intermediary is a third-party entity that sits between two parties involved in a transaction. The intermediary's primary function is to facilitate communication and exchanges between these parties. They act as an agent or middleman during the transaction process.

Types of Intermediary Services

The four significant types of intermediary services include:

Middlemen Services

Middlemen are the most common type of intermediaries. They act as a go-between for producers and consumers by promoting products to potential buyers.

Brokerage Services

Brokers are intermediaries that match buyers and sellers interested in undertaking transactions. They carry out due diligence on behalf of both parties to ensure a successful deal.

Intermediary Platforms

Intermediary platforms such as Amazon, eBay, and Airbnb offer a platform for buyers and sellers to come together and exchange goods or services.

Agency Services

Agencies perform specialized intermediary functions such as advertising, marketing, or even sourcing for job candidates on behalf of clients.

Functions of Intermediaries

Intermediaries perform various essential functions in business transactions including;

  • Providing market information for buyers and sellers
  • Creating price stability by preventing price wars.
  • Reducing transaction costs between buyers and sellers.
  • Streamlining negotiations between parties.

Advantages of Using Intermediaries

Using intermediaries comes with several advantages including;

  • Reducing the time required for negotiations.
  • Providing market expertise which helps achieve better deals
  • Ensuring smooth execution of transactions.
  • Reducing risks associated with transactions.

Disadvantages of Using Intermediaries

While intermediaries offer essential services, they also come with some disadvantages, including;

  • Additional costs associated with the intermediary's fees.
  • Lack of direct control over negotiations
  • Inadequate communication between parties.

Examples of Intermediary Services

Some examples of intermediary service providers include;

  • Travel agencies
  • Real estate agents
  • Job recruiters
  • Online marketplace platforms such as Amazon and eBay.

Conclusion

Intermediary services have become an essential part of modern day business transactions. They offer several advantages to buyers and sellers by streamlining the process and guaranteeing a successful outcome. By choosing the right intermediary, both parties can achieve better deals while reducing risks.

References

  1. "E-commerce 2019," by Kenneth C. Laudon and Carol Guercio Traver.
  2. "Marketing Management," by Philip Kotler.
  3. "Sales Management," by Michelle Stanton.
  4. "Brokerage and Closure: An Introduction to Social Capital," by Ronald S. Burt.
  5. "The Role of Intermediaries in Facilitating Trade," by Ralf J.M. Verhoef & Alfred G.N.Aagten
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