Understanding  Display Advertisement

Are you looking to increase your brand awareness and reach more potential customers? Display advertisement might just be the solution for you. In this post, we'll explore everything you need to know about display ads – from their definition to their benefits to how they can fit into your overall marketing strategy.

What are display ads?

Display ads are a type of online advertising that appear in front of a user when they're browsing websites, social media platforms or watching streaming content like videos. They can take different forms, such as banner ads, video ads or native ads. Display ads use images, text and sometimes interactive elements like animation or social media feeds to catch the user's attention and encourage them to take an action.

Why should you use display ads?

Display ads have several advantages compared to other types of digital marketing:

• They have a wide reach: with display advertising, you can reach millions of people across multiple websites and platforms.
• They're highly customizable: you can create different versions of your ad with different designs, call-to-actions and targeting options.
• They allow you to retarget users: if someone has already visited your website or engaged with your brand on social media, you can retarget them with display ads.
• They're measurable: You can track important metrics such as impressions, clicks and conversions which allow optimization based on return on investment (ROI).

How do I create a successful display ad?

To create an effective display ad that resonates with your target audience:

• Choose a clear message that is easy-to-grasp and highlights your unique value proposition.
• Use high-quality images that are specific to your brand and audience.
• Keep it simple – avoid cluttering the ad with too many elements or information.
• Include a clear call-to-action that tells the user what they should do next (e.g., "Download Now").
• Make sure the ad is optimized for various devices including mobile.
• Test different versions of the ad to optimize the click-through rate (CTR) for better ROI.

How does display advertising fit into my overall marketing strategy?

Display advertising can be used in conjunction with other digital marketing tactics such as:

Social Media Marketing: placing display ads within social network sites’ platforms targeting audiences based on interests demography.

Email Marketing: promoting sales through remarketing via email outreach using personalized unique customer insights.

Digital Marketing: reaching larger audiences by incorporating paid advertising campaigns
including paid search engine marketing (SEM), pay-per-click (PPC) campaigns through Google Ads.

Content Marketing: distributing content visually through appealing graphics that educate or entertain users by sharing blog articles created by businesses.

What are some current trends related to display advertising?

As technology advances means so does digital marketing strategies become more sophisticated targeting audiences in evermore creative ways Here are some popular trends we notice today among brands:

• Interactive Display Ads - where consumers join games directly from their portable device

-- Targeting Certain Devices - Platforms identify devices demographics e.g., age group, gender thereby creating strategic objectives.

--Retargeting - Using location technologies marketers ensure real-time advertisements get pushed in quick response time

-- Brand Awareness Display Ads - more suitable for B2B businesses

Wrapping up

Display advertisement serves as an essential tool for digital marketers looking at increasing brand awareness among users while also increasing ROI through targeted campaigning. When including compelling graphics designs leading back actionable landing pages; users are bound to return knowing exactly what they clicked your advertisement.

References:

1. "Advertising by Design" by Robin Landa
2. "The Business Case for Advertising" by John Philip Jones
3. “Marketing 4.0". by Philip Kotler
   4." The Art of Possibility" by Ben Zander
   5." Influence," By Robert Cialdini