Understanding  CPVM

CPVM stands for Cost per Viewable Impression. It is a metric used in digital advertising and specifically in Video Marketing. It measures the cost of an ad per viewable impression, which means an ad that's actually seen by a viewer. This metric is important for advertisers to measure the effectiveness of their ads and optimize their campaigns.

How is CPVM different from CPM?

CPM (Cost per thousand impressions) measures the cost of an ad per thousand impressions, whether or not the ad was viewed by a user. CPVM, on the other hand, only measures the cost of an ad per viewable impression. In other words, CPVM only considers impressions that were viewed by a user while CPM includes all impressions regardless of whether or not they were actually seen.

Why is CPVM important in Social Media Marketing?

Social Media Marketing relies heavily on video content as a means of advertising. By using CPVM as a metric, advertisers can identify which videos are performing better and making an impact on their target audience. This allows them to optimize their advertising efforts by investing more in high-performing videos and removing low-performing ones.

How does CPVM impact Digital Marketing?

CPVM is important in Digital Marketing because it helps advertisers to measure the effectiveness of their video ads. By knowing how much they are paying for each viewable impression, they can calculate their return on investment (ROI) and make informed decisions about their marketing budget.

What role does Ad Tech play in CPVM?

Ad Tech platforms play a crucial role in measuring CPVM. These platforms use sophisticated algorithms to track ad impressions and determine which ones are viewable. They also help advertisers to optimize their campaigns by providing data-driven insights about audience engagement and behavior.

How can businesses benefit from using CPVM?

Businesses can benefit from using CPVM as a metric in their advertising campaigns because it allows them to measure the effectiveness of their video ads. By knowing which videos are resonating with their target audience, they can optimize their campaigns and maximize their ROI. This leads to better customer engagement and increased revenue for the business.


  1. Video Advertising: How to Create Effective Video Ads by Kevin Daum
  2. Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World by Chuck Hemann and Ken Burbary
  3. A Guide to Adtech for Marketers by Emily Alford
  4. The Ultimate Guide to Social Media Marketing by Eric Butow and Jenn Herman
  5. The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters by Joseph Sugarman
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