Understanding  Cost Per Viewable Impression

Are you tired of paying for ad impressions that are never seen? Cost per viewable impression (CPVI) is a metric that measures the cost of ad impressions that are actually seen by users. In this post, we'll explore what CPVI is, how it works, and why it's important in digital marketing.

What is Cost per Viewable Impression?

Cost per viewable impression is a metric used to measure the cost of impressions that are actually viewed by users. An impression is considered viewable if at least 50% of the ad's pixels are visible on the user's screen for one second or more. CPVI is calculated by dividing the total cost of an advertising campaign by the number of viewable impressions.

How Does CPVI Work?

CPVI works by ensuring that advertisers only pay for ad impressions that are viewed by users. This means that ads are only displayed when they have a high probability of being seen. Advertisers can set a bid price for each viewable impression, and the highest bidder will have their ad displayed to the user.

Why is CPVI Important in Digital Marketing?

CPVI is important in digital marketing because it helps advertisers get more value for their advertising budget. Instead of paying for ad impressions that are never seen, advertisers can focus on delivering ads to users who are more likely to engage with them. This can lead to higher click-through rates, conversions, and return on investment (ROI).

What Are Some Advantages of Using CPVI?

Using cost per viewable impression has several advantages:

  • Advertisers only pay for ad impressions that are actually viewed
  • Ads are only displayed when they have a high probability of being seen
  • Higher click-through rates, conversions, and ROI
  • Improved targeting and audience segmentation

How Can I Implement CPVI in My Advertising Strategy?

To implement cost per viewable impression in your advertising strategy, you'll need to work with a digital advertising platform that supports this metric. Some popular platforms that support CPVI include Google Ads, Facebook Ads, and LinkedIn Ads. You'll also need to set a bid price for each viewable impression and monitor your campaign's performance to ensure that you're getting the desired results.

What Are Some Best Practices for Using CPVI?

Here are some best practices for using cost per viewable impression:

  • Set realistic bid prices based on your budget and campaign goals
  • Use targeting and audience segmentation to improve the relevance of your ads
  • Monitor campaign performance regularly and adjust bids as needed
  • Test different ad creative and messaging to optimize performance

In conclusion, cost per viewable impression is an important metric in digital marketing that can help advertisers get more value from their advertising budget. By focusing on delivering ads to users who are more likely to engage with them, advertisers can improve their ROI and achieve better results from their advertising campaigns.

References

  1. Google AdWords: An Introduction by Mark Ivey
  2. The Social Media Marketing Book by Dan Zarrella
  3. Content Marketing for Dummies by Susan Gunelius
  4. SEO 2018: Learn Search Engine Optimization by Adam Clarke
  5. The Art of SEO by Eric Enge, Stephan Spencer, and Jessie Stricchiola
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