Are you in the world of graphic design and typography? If so, you know that "cold type" is a term used to refer to typesetting that produces print using phototypesetting machine rather than being printed directly from hot-metal type.
In this guide, we'll take a closer look at what cold type means, how it came about, and why it's still important today. We'll also answer some of the most common questions related to the field.
Cold type is an approach to typography that started in the mid-1960s. It involves designing with a range of fonts and typographic elements using phototypesetting machines. These machines allow designers to work without having to create metal type.
Cold typesetting was developed in response to the limitations of traditional hot-metal typesetting methods. Hot-metal typesetting was slow and labor-intensive, requiring skilled craftsmen to create metal type by hand. In contrast, cold typesetting offered faster production times and allowed designers greater flexibility in their work.
Although digital design tools have largely replaced phototypesetting machines, cold type still has an important place in contemporary graphic design. It offers designers unique challenges and opportunities for creative expression. For example, many designers find that working with old-school equipment helps them hone their skills and develop a deeper understanding of typography.
Layout is crucial when it comes to cold type designs. Proper layout can help enhance the readability of text and make it more visually appealing. When working with cold type layouts, designers need to consider spacing between headlines, subheads, body copy etc,.
Some popular fonts/typefaces used for cold type include Helvetica Neue,Baskerville,Caslon,Bodoni,Garamond,and Futura. These fonts have enduring appeal because they offer clean lines and clear legibility which makes them useful in various applications.
Typography plays an essential role in graphic designing by helping convey information effectively. The choice of font,typeface,size ,kerning,sunken stroke etc., all contribute towards presenting information appropriately . Words must be arranged neatly into legible lines on various media such as print or digital screens.
References
1) Thinking with Type - Ellen Lupton
2) The Elements Of Typographic Style - Robert Bringhurst
3) Typography Essentials: 100 Design Principles for Working with Type - Ina Saltz
4) Stop Stealing Sheep & Find Out How Type Works, Third Edition - Erik Spiekermann
5) Designing Brand Identity: An Essential Guide for the Whole Branding Team, Fifth Edition - Alina Wheeler
