Understanding  Body Copy

In the world of copywriting, body copy refers to the main text of a marketing piece, such as a website, sales page or brochure. It is the meat of your content that delivers your message and drives action. In this post, we'll explore the ins and outs of body copy and answer some of the most common questions about this important writing element.

What is Body Copy?

Body copy refers to the detailed text portion of a marketing piece that provides more information about your product or service. This is where you convey features, benefits and any other relevant information to convince readers to take action.

Why is Body Copy Important?

Body copy serves as an important tool for selling and promoting products or services. Without it, readers may not have all the necessary information they need to make an informed decision. Great body copy paints a vivid picture that evokes emotions from your target audience.

How Should You Write Body Copy?

Effective body copy should be compelling, persuasive and informative all at once. To achieve this, you can use markdown formatting techniques like bold or italicized text, lists (UL/OL), subheadings and relevant images. Writing with a degree of creativity, burstiness, and human-like character will make it sound more relatable.

When Should You Use Body Copy?

Body copy can be used in various marketing materials including website content, sales pages, brochure copy, email newsletters or even social media posts where appropriate. Ultimately anytime you want to sell something using words you will need some form of body copy.

What Makes Good Body Copy Stand Out?

Good body copy stands out by being both informative and persuasive. It communicates the value proposition clearly without being too “salesy”. Additionally good body copy will have headlines & subheads that clearly structure its message making it easier for readers to digest.

How Long Should My Body Copy Be?

There isn’t an exact answer on how long should your body copies be but most often lengthy pieces are able to better communicate value proposition thus building trust with potential customers However don’t just write for length sake make sure every sentence strengthens your message so it's essential not just about length but quality

Knowing how to create effective body copy can be the difference between success in Marketing efforts and frustration from money spent with no return on investment. At Copyblogger, Hubspot ,Neil Patel there are many great resources online on this topic but I’ll recommend these books below:

  • "Hey Whipple Squeeze This" by Luke Sullivan
  • "The Adweek Copywriting Handbook" by Joseph Sugarman
  • "Made To Stick" by Chip Heath
  • "The Elements Of Style" by William Strunk Jr.
  • "The Boron Letters" by Gary Halbert

Start experimenting with these expert tips today and see better results tomorrow!

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