Car cards are transforming the world of outdoor advertising. This novel approach to transit advertising has gained traction in recent times and is quickly becoming one of the most popular forms of OOH advertising.
Let's take a closer look at car cards, one of the most effective ways to put your brand in front of millions of people.
Car cards are advertisements placed on the sides and backs of vehicles used for transit or delivery purposes. They can be seen on buses, taxis, trucks, and even bicycles.
The size of a car card can vary from a simple door decal to an extensive vehicle wrap covering the entire backside. These ads provide tremendous exposure to your brand as the vehicles traverse populated cities and towns.
Car card advertising works by allowing businesses to display their ads wherever the vehicle goes, similar to billboard advertising. This approach builds upon traditional out-of-home media strategies by expanding reach and exposure into diverse communities.
By wrapping or plastering cars and other forms of transit with strategically placed fleet graphics representing your brand, it makes it easier for people who drive or walk around that area every day to recognize your business.
One of the biggest benefits car cards can offer is high visibility at a low cost compared with other forms of outdoor advertising. It is highly effective in when targeting specific geographic areas or audiences like target customers regularly visiting malls or hot spots areas like college campuses.
Another advantage is that it serves as a moving billboard which attracts more traffic than stationary billboards thereby increasing brand awareness.
Yes! With car card adverts, advertisers can keep track through measures such as clicks, impressions sessions (how many times ads displayed) which will allow them to have insights on which areas have potential for positive ROI, enabling an advertiser to measure ROI better so potentially lean on this type display type.
Compared to other traditional OOH ads like billboards which remains static at one location , car cards combine both static/ stationary placements with mobile reachability which converts into an unparalled flexibility since vehicles move across multiple neighborhoods hence providing ample opportunity for maximum impact..
Therefore, it's safe to say that they’re uniquely poised for improving audience targeting in addition to having an unmatched ability for visibility at a fraction what other types would take.
Since automotive commercials directly rival pedestrian movement flows within neighborhoods or high traffic spots frequented by potential customers such as malls/bus stations /alumni associations just but afew; point-of-sale advertising through car cards become highly effective since they easily grab visible attention increasing chance customers purchase intent.
