Understanding  Advertisement Cutout

When it comes to advertising, creativity and uniqueness play important roles for capturing people's attention. One way advertisers can achieve this is through the use of advertisement cutouts. In this post, we will define what advertisement cutouts are and explore their different uses.

What Are Advertisement Cutouts?

Advertisement cutouts are advertising materials that display products or services in a creative manner. They are usually made out of cardboard, foam board, plastic or any other material that is lightweight enough to be easily displayed but sturdy enough to withstand wear and tear.

Types of Cutout Ads

There are different types of cutout ads according to their shape and size. Some popular options include:

• Standees: These stand-alone boards feature 2D figures that can be life-size replicas.
• Counter Displays: Smaller-sized displays designed for retail stores where they can sit on counters without taking up too much space
• Floor Graphics: These ad materials sit flush with floors and allow you to display full colour images from unusual angles
• Bunting Triangle Display: Use triangular bunting flags as an eye-catching promotional exhibit at your next event

Why Advertisers Use Cutout Displays

Cutouts have proven time again how effective they could promote brand identity by attracting potential customers' attention while enhancing engagements at booths during trade shows or events. Here we've listed some reasons why advertisers love them:

1) Cost-effective Promotion - Through its ability portability,it makes marketing easier compared with print advertisements.
2) Versatility & Flexibility - Can be used both outdoor or indoor
3) Uniqueness - Greatly sets businesses apart from competition

Examples Of Creative & Fun Advertising Ideas Using Cutouts

Here're some examples showcasing interesting uses cases for "Advertisement Cut-out" :

Instagrammable Photo Opportunities

Interactive cut-out photos over branded backdrops provide excellent shareable content relating to events or promotions.

Point-Of-Purchase Materials

Cutouts placed in shop windows, counters and high-steet locations providing unique materialisation that effectively captures a user's attention.

Themed Reception Desk Areas

Used at office receptions, kiosks or any spot with high foot traffic providing positive brand visibility by conveying a customer-respect oriented environment.

How To Design Cut-Out Displays

When it comes to designing cut-out advertising materials, creativity is essential. Some points an advertiser could consider are simple sketches to map out ideas before moving onto the actual designs. A mix of bright colours,great typography with interposition for good aesthetics should be incorporated into designs tailored neatly towards appealing to specific target segments based on different categories like age,social status among others.

Creating templates using appropriate software tools

Numerous digital programs such as Adobe Photoshop can serve great purpose when experimenting and creating mockups for cut-outs of various dimensions and types.

# References

1. Advertising For Dummies - Gary Dahl
2. Creating Effective Sales And Marketing Materials - Steve Lawrence
3. Creative Advertising: Ideas & Techniques from the World’s Best Campaigns – Mario Pricken
4. The Journal Of Marketing Research Handbook of Retailing – Fred Zufryden
   5.Marketing Your Small Business On A Shoestring Budget- Kevin J Cameron