Webmaster tools are a set of online resources that help website owners improve their site's search engine optimization (SEO) and overall online visibility. These tools are designed to provide valuable insights into how your site is performing, identify issues that may be impacting your search rankings, and offer suggestions for optimizing your site to improve its performance.
There are a number of Webmaster tools available on the market, but the two most popular options are Google Search Console and Bing Webmaster Tools. While both platforms offer similar features, Google Search Console is typically considered the industry standard and is the preferred tool of most SEO professionals.
An XML sitemap is a file that provides search engines with a list of all the pages on a website. This helps search engines crawl and index your site more effectively, which can improve your search rankings.
A robots.txt file is a file that instructs search engine crawlers which pages or sections of your site to exclude from indexing. This can be useful for preventing duplicate content or excluding sensitive pages from search results.
Canonical tags are HTML tags that tell search engines which version of a page's content is the primary version. This can be helpful in situations where there are multiple versions of the same content on a website, as it helps prevent duplicate content issues.
Webmaster tools provide valuable insights into how your site is performing in search results, including information about keywords that are driving traffic to your site, crawl errors that may be impacting your rankings, and suggestions for improving your content and meta tags to better target specific keywords.
While Webmaster tools primarily focus on SEO-optimization for search engines, these platforms can also provide insights into how your site is performing on social media. In particular, both Google Search Console and Bing Webmaster Tools offer information about pages on your site that are being shared on social media, as well as data about how these pages are performing in search results.
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