Viewership data refers to the collection and analysis of information related to audience behavior when consuming media content through various channels. This data is used to understand audience segmentation, media planning, viewer trends, OTT platforms and media research. In this post, we will answer the 6 most popular questions about viewership data.
Viewership data is a form of data that deals with analyzing the behavior of media consumers when they interact with various media channels. It examines viewing trends, content consumption patterns, viewing time, and audience segmentation.
Viewership data provides vital insights into how audiences interact with content across various channels. It helps media companies plan their advertising campaigns and identify areas for improvement in their programming.
Viewership data can be collected in several ways, including surveys, viewer email lists, social media analytics tools, web analytics tools and through automated tracking systems on OTT platforms.
Analyzing viewership data helps companies gain insights into audience behavior and preferences. This enables them to tailor their content and marketing campaigns to specific target markets more effectively.
The availability of compelling content, changes in consumer behavior patterns and technological advancements in OTT platforms significantly impact viewership data.
Media researchers use viewership data to identify trends over a specific period or season. They also use it to establish links between specific demographic groups and their preferred programming choices.
