Understanding  Viewable Video Impression

Are you looking to understand the concept of viewable video impression (VVI)? In today’s world where digital advertising has taken over traditional advertising, it’s essential to have a thorough understanding of ad metrics, ad performance, ad standards, and ad verification. In this guide, we will help you understand VVI and answer the six most popular questions about it.

What is Viewable Video Impression?

The term “viewable video impressions” refers to the number of times a video ad appears on a user’s screen and is viewable for at least two seconds. It's an essential metric used in digital advertising to determine the effectiveness of video ads.

How is Viewable Video Impression Measured?

To measure VVI, advertisers use ad-verification technology that tracks when and where an ad is served. It also checks if it meets the ad standards set by the industry. Advertisers can then determine if their ads are viewable, and how long they were viewed for.

What are Ad Standards for Video Impressions?

Industry standards require that at least 50% of a video ad’s pixels are in view for at least two seconds to be considered a viewable video impression. Advertisers must also ensure that their ads don’t auto-play with sound or appear below the fold on a webpage.

Why are Viewable Video Impressions Important?

Viewable video impressions help advertisers measure ad performance more accurately. They give advertisers data on how many people saw an ad in its entirety rather than just how many times it was served. This helps advertisers ensure that their money is being spent effectively.

Is Viewable Video Impression Better Than Other Ad Metrics?

VVI isn't necessarily better than other ad metrics; it's just different. It's important to use multiple metrics when analyzing your advertising campaigns to get a comprehensive understanding of their effectiveness.

How Can Advertisers Improve Their Viewable Video Impressions?

To improve VVI, advertisers can ensure that their ads are served on high-quality websites with a considerable amount of traffic. They can also run A/B tests to determine what types of ads perform best and adjust their ad placement accordingly.


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