Understanding  UTM Tracking Code

If you're running digital campaigns, you need to be using UTM tracking codes. These small snippets of code are added to URLs and help you track where your traffic is coming from. In this post, we'll answer six of the most popular questions about UTM tracking codes.

What is a UTM tracking code?

A UTM tracking code is a string of text that's added to the end of a URL. This string contains different parameters that tell Google Analytics (and other analytics tools) more information about where the traffic to that URL is coming from.

How do I create UTM tracking codes?

There are a few different ways to create UTM tracking codes, but the easiest way is to use Google's Campaign URL Builder tool. This tool lets you enter the different parameters for your code, and it generates a unique URL for you to use in your campaigns.

What are the benefits of using UTM tracking codes?

By using UTM tracking codes, you can get more detailed information about how people are finding and interacting with your content. This information can be used for attribution modeling, as well as informing future marketing campaigns.

Can I use UTM tracking codes with Google Analytics?

Yes! Google Analytics is one of the most popular tools for analyzing traffic from UTM tracking codes. When you add UTM parameters to your URLs, Google Analytics will automatically track that data and let you analyze it in the platform.

How do I use UTM tracking codes with marketing automation?

Most marketing automation platforms allow you to track UTM codes in some way. This might involve adding custom fields to your lead records or syncing data between platforms. Check with your marketing automation provider to see how they handle UTM tracking.

Are there any best practices for using UTM tracking codes?

Yes! Some best practices include being consistent with your naming conventions, using standardized values for your parameters, and avoiding special characters in your codes.


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