Are you tired of not being able to track the success of your Email Marketing or Digital Marketing campaigns? Do you want to know which marketing channels are driving the most traffic to your website? Look no further, UTM codes are here to help!
UTM (Urchin Tracking Module) codes are parameters that can be added to the end of a URL to track the source, medium, and campaign name of a link. This code can then be used in Google Analytics to track and analyze website traffic.
In Email Marketing, UTM codes can help you track which email campaigns are driving the most traffic to your website. By adding UTM codes to your email links, you can see which emails are generating the most clicks and conversions. This information can then be used to optimize future email campaigns.
Creating UTM codes is easy! There are several free tools available online that can help you generate UTM codes. Simply enter the source, medium, and campaign name into the tool and it will generate a unique URL with the UTM code parameters added.
When creating UTM codes, it is important to include the source (where the link was shared), medium (the type of marketing channel), and campaign name (the specific campaign or promotion). It is also recommended to include additional parameters such as content (the specific link or element within a campaign) and term (specific keywords used in a paid search campaign).
To track UTM codes in Google Analytics, simply navigate to the Acquisition > Campaigns > All Campaigns report. This report will show you how many clicks and conversions were generated by each UTM code.
Some common mistakes to avoid when using UTM codes include:
Now that you know all about UTM codes, start using them today to track the success of your Email Marketing and Digital Marketing campaigns!