Have you ever received an email after taking a certain action like signing up for a newsletter, abandoning your cart, or browsing a specific product? These types of emails are called triggered emails. In this post, we will define triggered emails and explore how they can benefit your marketing strategy.
Triggered emails are automated messages that are sent to subscribers based on their behavior or actions. These messages are highly targeted and personalized, making them more effective than generic broadcasts. Behavioral triggers can include subscribing, browsing products, abandoning a cart or triggering an event in the customer journey.
Transactional emails are triggered by a specific transaction or action on your website. For instance, when someone makes a purchase, you might send them an order confirmation email or shipping notification email. While both types of emails are automated, triggered emails are based on actions taken by the subscriber.
Abandoned cart emails can be created to remind people about items in their abandoned shopping carts to encourage them back to complete the purchase. This is important for businesses that want to maintain sales growth and keep customers engaged with their site. Abandoned cart emails work by sending a series of messages which act as reminders to come back to complete the purchase.
Welcome series starts with the first interaction with customers who subscribed and welcome them into their business community. They can consist of different automations such as coupon codes for their next shopping experience, explain who they are and what they offer.
Triggered email marketing is highly effective due to its hyper-targeted nature. These types of campaigns produce higher open rates & engagement than regular broadcast campaigns.
Triggered emails are a highly effective form of marketing that can be used in a variety of situations. Whether you're trying to re-engage subscribers or persuade them to complete a purchase, triggered email campaigns can help you achieve your goals. By providing targeted messaging, these campaigns can provide a more personalized experience for subscribers.