As the competition in the digital world gets fiercer, brands are turning to content marketing to build their audiences and drive conversions. However, creating high-quality, engaging content is just the first step; the real challenge lies in getting maximum mileage from your content assets. In this post, we'll explore the concept of sweating your content assets and how it can help you get more out of your content investments.
What is "Sweating Your Content Assets"?
Sweating your content assets refers to extracting as much value as possible from your existing content investments. Instead of creating new content from scratch every time, you can repurpose or repackage existing content in various formats and distribute it across different channels to reach a wider audience.
Why is "Sweating Your Content Assets" Important for Content Marketing?
Sweating your content assets is crucial for effective content marketing because it enables you to:
- Maximize ROI: By repurposing existing content, you can save time and money on creating new content while still generating engagement and conversions.
- Reach new audiences: By distributing repurposed content across different platforms and channels, you can reach audiences who may have missed your original content.
- Enhance brand consistency: By repackaging existing content into different formats, you can reinforce your brand messaging and maintain a consistent tone across all channels.
- Improve SEO: By publishing repurposed content with targeted keywords and links, you can boost your organic search rankings.
How Can You "Sweat Your Content Assets" for Affiliate Marketing?
For affiliate marketers, sweating your content assets involves creating evergreen content that can be reused over time. Some examples include:
- Creating product review articles that highlight the benefits of affiliate products
- Creating how-to guides that include affiliate links
- Repurposing blog posts into social media graphics or videos that include affiliate links
- Creating email newsletters that promote affiliate products
How Can You "Sweat Your Content Assets" for Ad Tech?
For ad tech companies, sweating your content assets involves creating thought leadership content that showcases your expertise in the industry. Some examples include:
- Creating whitepapers or ebooks that provide in-depth analysis of industry trends
- Repurposing webinars into blog posts or podcasts
- Creating social media graphics or infographics that highlight industry statistics or insights
- Creating guest posts on industry blogs to showcase your thought leadership
How Can You "Sweat Your Content Assets" for Advertising?
For advertisers, sweating your content assets involves creating engaging ad campaigns that can be repurposed across different channels. Some examples include:
How Can You "Sweat Your Content Assets" for Video Marketing?
For video marketers, sweating your content assets involves creating a variety of video formats that can be repurposed across different platforms. Some examples include:
- Creating long-form videos that can be repurposed into shorter clips for social media
- Repurposing webinar recordings into video tutorials or explainer videos
- Creating animation videos that can be repurposed as social media graphics or GIFs
- Creating live streaming events that can be repurposed into on-demand videos
Conclusion
Sweating your content assets is a smart content marketing strategy that can help you get more out of your existing content investments. By repurposing and reusing existing content in various formats, you can reach new audiences, enhance brand consistency, and improve ROI. So next time you create a piece of content, think about how you can repurpose it to reach even more people.
References
- Content Strategy for the Web by Kristina Halvorson and Melissa Rach
- Everybody Writes by Ann Handley
- The Content Code by Mark W. Schaefer
- Epic Content Marketing by Joe Pulizzi
- The New Rules of Marketing and PR by David Meerman Scott
