As a copywriter or content writer, you are responsible for creating engaging and informative content that resonates with your audience. Your headline is the first thing that catches their attention, but your subhead is what keeps them reading.
In this post, we will discuss the importance of subheads and answer six popular questions about them. We will also provide references to helpful books and e-books on the topic of copywriting and content writing.
A subhead is a secondary headline that appears below the main headline. Its purpose is to provide additional information or context about the content. It also serves as a visual break to make the content more scannable.
Subheads help break up long blocks of text, making it easier for readers to scan and digest the information. They also help organize the content and give readers a preview of what's to come.
In terms of SEO, subheads can also help with keyword optimization by providing additional opportunities to include relevant phrases.
Subheads should be concise, clear, and informative. Use active language and avoid generic phrases like "read more" or "learn more." Instead, focus on highlighting key points or providing a preview of what's to come in the next section.
You can also use different formatting techniques such as bolding or italicizing to make your subheads stand out visually.
Using bullet points or numbered lists can be an effective way to break up long blocks of text and make your content more scannable. However, it's important to use them sparingly and only when appropriate.
If your content includes multiple lists or bullet points, consider using subheadings or headings to group them together.
Yes, subheads can be a valuable tool for both editorial and marketing purposes. In editorial, subheads can help with organization and structure, making the content more readable and engaging.
In marketing, subheads can be used to highlight key benefits or features of a product or service. They can also be used to create a sense of urgency or excitement around a specific offer.
An effective subhead should make the reader want to keep reading. It should be clear, concise, and informative, while also providing a preview of what's to come. If your subhead does not accomplish these goals, consider revising it.
