Street advertising is a form of advertising that targets consumers through outdoor media that is placed in public spaces such as sidewalks, walls, or buildings. It is also known as ambient advertising, alternative advertising, guerilla marketing, street art advertising and chalk art advertising.

Street advertising is used to capture people's attention and promote a product or service in an innovative and creative way. This type of advertising is usually designed to blend in with its environment, making it more likely to be noticed by passersby.

How is Street Advertising Done?

Street advertising can be done in various ways such as:

• Stickers on poles or walls
• Chalk art on sidewalks or streets
• Murals on buildings
• Posters in public spaces
• Guerilla marketing activations
• Creative stunts designed to draw attention

What are the Advantages of Street Advertising?

Some of the advantages of street advertising are:

• Cost-effective compared to traditional forms of advertising like TV or radio ads.
• More effective in reaching younger target audiences who spend more time outside.
• Creative ideas can go viral and create buzz around a brand.
• Provides an opportunity for businesses to connect with locals by using local landmarks.

What are the Challenges with Street Advertising?

Some challenges with street advertising are:

• Legal restrictions on street advertisements vary from city to city.
• Inappropriate placement can lead to vandalism or negative reactions from the community.
• Street advertising requires good planning and creativity to stand out among competitors.

Is Street Advertising Ethical?

The ethics of street advertising can be subjective depending on how it is executed. If it's done respectfully towards public property and doesn't impede traffic flow, it can be considered ethical. However, if it isn't done ethically it may cause damage leading to legal repercussions.

What Future does Street Advertising Hold?

Street advertising has proven to be an effective marketing strategy and is likely to continue as long as businesses look for creative ways to reach new audiences. The emergence of new technologies such as augmented reality is expected to influence how street advertising will be executed in the future.

References

1. Gibson, J. (2017). Street art, public city: Law, crime and the urban imagination. Routledge.
2. Goransson, S., & Rimmel, G. (2016). Advertising as storytelling: A study of street art campaigns in Stockholm. Journal of Consumer Behavior, 15(5), 455-468.
3. Krakover, S., & Bar-Gal, Y. (2014). Guerilla Marketing and Pedestrian Traffic in Public Spaces: A Case Study of Tel Aviv's Florentine Quarter. Journal of Urban Design and Mental Health, 1(1), 166-181.
4. Smith, R., & Burlingame, D. (2013). Ambient advertising and neoliberal temporalities. Journal of Consumer Culture, 13(2), 189-206.
   5.Schmitt, B., & Simonson, A. (2008). Marketing aesthetics: The strategic management of brands, identity and image Oxford University Press US.

Note: All books are available on Amazon.