Understanding  Strategic Plan

A strategic plan is a comprehensive and structured blueprint that outlines an organization's goals, resources, and actions needed to achieve these goals. Strategic planning is a process that helps organizations stay focused on their long-term objectives and make informed decisions about how to allocate resources and take advantage of opportunities in their environment.

What is the strategic planning process?

The strategic planning process involves several steps, including:

  • Environmental scanning: Assessing the external factors that could impact the organization, such as economic trends, competition, and regulatory changes.
  • SWOT analysis: Examining the organization's strengths, weaknesses, opportunities, and threats.
  • Goal setting: Identifying specific goals that will help the organization achieve its mission.
  • Action planning: Developing specific plans for achieving each goal.
  • Implementation planning: Allocating resources and establishing a timeline for executing the action plans.

What is the purpose of a strategic plan?

The purpose of a strategic plan is to provide a roadmap for an organization's future success. It helps:

  • Align the organization around common goals
  • Prioritize actions based on their importance and feasibility
  • Facilitate communication among different stakeholders
  • Monitor progress toward goals
  • Adapt to changes in the external environment

How does SWOT analysis fit into strategic planning?

SWOT analysis is a tool used in the strategic planning process to identify an organization's internal strengths and weaknesses as well as external opportunities and threats. This information can be used to set priorities for goal setting, action planning, and resource allocation.

Why is goal setting important in strategic planning?

Goal setting is important in strategic planning because it provides clear targets for an organization to work toward. Goals should be specific, measurable, attainable, relevant, and time-bound (SMART). This allows organizations to focus their efforts on activities that will have the greatest impact on achieving their mission.

What is action planning in strategic planning?

Action planning involves developing specific plans for achieving each of the organization's goals. Each plan should include specific actions, milestones, and resources required. Action plans help organizations break down larger goals into manageable tasks and allocate resources more efficiently.

What is implementation planning in strategic planning?

Implementation planning involves allocating resources and establishing a timeline for executing the action plans. This includes identifying who will be responsible for each task, how progress will be monitored, and how to adapt to changes in the environment.


  1. Bryson, J.M. (2018). Strategic Planning for Public and Nonprofit Organizations: A Guide to Strengthening and Sustaining Organizational Achievement.
  2. Mankins, M.C., & Steele, R. (2015). Turning Great Strategy into Great Performance.
  3. Kaplan, R.S., & Norton, D.P. (2008). The Execution Premium: Linking Strategy to Operations for Competitive Advantage.
  4. Ansoff, H.I., & McDonnell, E.J. (1990). Implanting Strategic Management (2nd ed).
  5. Johnson, G., Scholes, K., & Whittington, R. (2019). Exploring Strategy: Text and Cases (11th ed.).
Copyright © 2023 Affstuff.com . All rights reserved.