Understanding  Status Code 404

Status Code 404 is a crucial aspect of SEO and digital marketing that every website owner should be aware of. This error code indicates that the requested web page cannot be found on the server, which can negatively impact a website's user experience, search engine rankings, and overall digital marketing efforts.

In this post, we will answer six of the most popular questions about Status Code 404 and provide valuable insights for SEO, content marketing, ad tech, video marketing, and other digital marketing strategies.

What is Status Code 404?

Status Code 404 is an HTTP response code that indicates that the requested web page cannot be found on the server. This error message can occur due to various reasons, such as broken links, deleted pages, wrong URLs, or server issues.

Why is Status Code 404 Important for SEO?

Status Code 404 can have a significant impact on a website's SEO performance. If search engines encounter multiple 404 errors on a website, they may assume that the site is not well-maintained and lower its ranking in search results. Moreover, broken links can also harm the user experience and discourage visitors from returning to the site.

How Can You Find and Fix Status Code 404 Errors?

To find and fix Status Code 404 errors on your website, you can use various tools such as Google Search Console, SEMrush Site Audit, Ahrefs Site Explorer, or Broken Link Checker. Once you identify the broken links or pages causing the errors, you can redirect them to relevant pages or create new content to replace them.

How Can You Prevent Status Code 404 Errors?

Preventing Status Code 404 errors requires proactive measures such as regularly monitoring your website's links and pages using tools like Google Analytics or Screaming Frog. Additionally, you can implement best practices such as avoiding URL changes or deleting pages without proper redirects.

How Can Status Code 404 Affect Ad Tech and Video Marketing?

Status Code 404 can also affect ad tech and video marketing efforts. If your website contains broken links or missing pages, it may lead to ad campaigns or video ads not being delivered correctly. This issue can result in wasted advertising spend and lower ROI.

How Can You Monitor Status Code 404 in Your Website?

To monitor Status Code 404 on your website, you can use various tools such as Google Analytics, Google Search Console, or crawling software like Screaming Frog. These tools can provide detailed reports on the number of 404 errors, their source, and the affected pages.


  1. Moz. (2021). What is a 404 error and how do I fix it? Retrieved from https://moz.com/learn/seo/http-status-codes
  2. Search Engine Journal. (2020). How to Fix The Dreaded 404 Error for SEO Success. Retrieved from https://www.searchenginejournal.com/how-to-fix-the-dreaded-404-error-for-seo-success/348829/
  3. Ahrefs. (2021). HTTP Error 404: What It Is & How To Fix It. Retrieved from https://ahrefs.com/blog/http-error-404/
  4. Search Engine Watch. (2020). How to Find & Fix 404 Errors for SEO & PPC Campaigns. Retrieved from https://www.searchenginewatch.com/2019/08/22/find-fix-404-errors-seo-ppc/
  5. HubSpot. (2021). What Is a 404 Error and How Do You Fix It? Retrieved from https://blog.hubspot.com/marketing/404-error
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