Understanding  Status Code 301

If you're working in digital marketing, particularly in SEO, you're likely familiar with HTTP status codes. These codes indicate to search engines how they should treat the pages on your website. One of the most important codes to understand is Status Code 301, which indicates a permanent redirect. In this post, we'll cover everything you need to know about Status Code 301, including its importance in SEO and digital marketing.

What is Status Code 301?

Status Code 301 is an HTTP status code that indicates a permanent redirect from one URL to another. When a search engine encounters this code, it will update its index to reflect the new URL as the canonical source for that content. This tells search engines that any links or authority previously associated with the old URL should now be transferred to the new URL.

Why is Status Code 301 important for SEO?

Implementing Status Code 301 is crucial for maintaining good SEO when making changes to your website's structure or content. If you change the URL of a page without implementing a redirect, search engines will see it as a new page and start from scratch when indexing it. This can result in lost rankings and traffic, as well as confusion for users who may have bookmarked or linked to the old URL.

How do I implement Status Code 301?

Implementing a 301 redirect is relatively simple from a technical standpoint. You can do this through your website's CMS or by editing your .htaccess file. When creating the redirect, make sure to use the correct syntax and point it to the new URL. It's also important to test the redirect to ensure it's working correctly.

What are some common use cases for Status Code 301?

Some common use cases for implementing a 301 redirect include:

How does Status Code 301 affect Ad Tech and Video Marketing?

While Status Code 301 is primarily an SEO concern, it can also have implications for other areas of digital marketing. In Ad Tech, for example, a redirect can impact the ad's click-through rate and quality score. In Video Marketing, redirects can affect the user experience and interrupt the flow of a video.

What are some best practices for implementing Status Code 301?

When implementing a 301 redirect, it's important to follow best practices to ensure it works correctly and doesn't negatively impact SEO. Some best practices include:

  • Redirecting to the most relevant page possible
  • Updating all internal links to the new URL
  • Updating external links when possible
  • Monitoring for any unexpected changes in traffic or rankings

Overall, Status Code 301 is an essential tool for maintaining good SEO and ensuring your website's pages are properly indexed. By following best practices and understanding how it impacts other areas of digital marketing, you can use this code to your advantage and improve your website's performance.


  1. Moz - The Beginner's Guide to SEO
  2. Google Search Console Help - HTTP status codes
  3. SEMrush - HTTP Status Codes: SEO Basics
  4. Yoast - What is a redirect?
  5. Hubspot - How to Implement a 301 Redirect in .htaccess
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