Understanding  Soft Sell

Soft sell is a marketing technique that aims to persuade customers without being pushy or aggressive. The approach is to provide value to the customer first, building trust and rapport, before presenting the product or service being advertised. This technique is commonly used in content marketing, digital marketing, video marketing, and social media marketing.

What is Soft Sell?

Soft sell is a persuasive technique where the sales pitch is subtle and indirect. It focuses on building relationships, providing useful information, and addressing customer needs. Soft selling involves creating a positive impression of the brand by offering helpful content that resonates with the target audience.

Why Use Soft Sell?

Soft sell is an effective way to build trust and establish a long-term relationship with the customer. It helps to create a positive perception of the brand and positions it as a trusted authority in its field. By providing value up front, customers are more likely to engage with the brand and consider its products or services when making purchasing decisions.

How Does Soft Sell Work?

Soft sell involves creating content that educates, entertains, or solves a problem for the customer. This content can take various forms such as blog posts, videos, podcasts, social media posts, webinars or whitepapers. By offering valuable information, customers are more likely to engage with the brand and develop a sense of loyalty.

Examples of Soft Sell

An example of soft sell would be a blog post that provides helpful tips on how to solve a common problem that your target audience faces. This post would focus on providing solutions rather than promoting your products or services directly. Another example would be a video tutorial that shows customers how to use your product effectively.

Benefits of Soft Sell

The benefits of soft sell include building trust with customers, creating a positive perception of the brand, establishing thought leadership in your field, and improving conversion rates. By providing value first, customers are more likely to trust the brand and make purchasing decisions based on its authority and expertise.


Soft sell is an effective approach to advertising that focuses on building relationships with customers through useful content. It's an excellent way to establish trust with your target audience and position your brand as a trusted authority in your field.


  • "Soft Selling in a Hard World" by Jerry Vass
  • "The Art of Non-Conformity" by Chris Guillebeau
  • "The New Rules of Marketing and PR" by David Meerman Scott
  • "Influence: The Psychology of Persuasion" by Robert Cialdini
  • "Jab, Jab, Jab Right Hook" by Gary Vaynerchuk
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